apparel
zLABELS: YOUR TURN ACTIVE
With a vast array of products across many Activewear categories including Training, Running, Snow (Snowboard + Ski), Outdoor and Swim, Your Turn Active is a fresh brand for young, sporty guys. Featuring highly technical fabrics and detailing, the brand’s styles are highly functional whilst remaining cool.
I built the Your Turn Active brand from the ground up. Not only was I responsible for designing all products across the various product categories, but I was also elemental in shaping the overall brand direction—from refining the logo and visual identity to defining the brand’s tone, aesthetic, and target consumer. My input helped guide the look and feel across all touchpoints, ensuring a cohesive brand presence that spoke directly to its intended audience and market position.
The training range focused on technical fabrics, strong structural detailing, and simplified functional silhouettes. Highlighting these technical details and fabrics were cornerstones to the edgy look and feel of the range.
I also designed signature all over prints and placed prints within the range, which amplified the bold attitude of the pieces.
The running range focused on lightest weight fabrics and simplified detailing, whilst emphasizing the reflective details in a uniquely young and stylish way.
The Outdoor, Snowboard and ski range was designed with performance at its core, featuring waterproof jackets tailored for various activities and water column ratings. Premium functional fabrics, seam-sealing, and purpose-driven trims ensured top-notch protection and durability. The snowboard and ski collection took functionality even further with details like snowskirts, ventilation systems, and adjusters for dynamic use.
Despite the advanced technical features, the range remained affordable—delivering strong value without compromising performance. A youthful, edgy look tied it all together, making the collection both stylish and highly successful.
