ui/ux
RICK AND MORTY x ADIDAS X
I contributed to a major adidas Football dotcom campaign featuring a cross-collaboration with Rick and Morty, centered on the adidas X football shoes. This campaign showcased multiple pieces of animated content from the Rick and Morty creators, enabling a rich, multi-faceted storytelling approach. Through a strategic rollout, the narrative unfolded across the user journey, enhancing engagement at each touchpoint. This was a high-priority campaign for adidas, in which I was involved in designing a variety of components for the dotcom, app, and CRM portals, ensuring a seamless and impactful user experience across all platforms.
This campaign leveraged extensive animated and still content to tell a diverse story across each pathway of the adidas dotcom experience. Through player highlights, Rick and Morty animations, and detailed product features, we crafted an engaging user journey across multiple portals. The app experience further provided opportunities for deeper user engagement through various content touchpoints.
For campaigns of this scale, the launch unfolds in multiple waves. This campaign included a Pre-Launch phase to tease the product and campaign, a Launch phase that introduced the boot and supporting content, and a Sustain phase that rolled out additional styles, price points, and product variations. These phases were reflected across the numerous dotcom, app and CRM components we delivered.
