apparel
ADIDAS
Under the Sport Performance brand, and within the Men’s Training category, I was responsible for designing across a wide variety of product ranges. This included high-performance technical collections like STRONGER and Techfit, where I focused on advanced fabric stories, innovative details, and functional design elements that enhanced performance and durability.
Alongside these, I also worked on core branding ranges and streetstyle-inspired cotton-based ranges, where I balanced style and comfort with versatile, trend-driven silhouettes and easy-to-wear looks.
My designs were part of the global range, sold in markets worldwide, contributing to the brand’s success on a global scale. By focusing on both high-performance and lifestyle-driven products, I ensured the collections were relevant to a diverse consumer base. My holistic design approach—encompassing graphics, fabric stories, trims, and construction details—helped create ranges that not only performed exceptionally but also resonated with the brand’s identity and consumers around the world.
